Case Studies

Tine Reese Design Case Study

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It’s human nature to try to appear bigger and stronger than we really are. It’s served us well for thousands of years. In ancient times we would thump our chests, wear huge plates of armor, and give the appearance of size and strength. It intimidated our enemies, kept fights and battles from starting in the […]

Business Tips

Reputation Management and Your Business

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Reputation Management has become an increasingly large portion of most SEO’s business. By reputation management, I mean keeping bad news, comments, reviews, and other negative stories about their clients off the first few pages of the search engines. A good example of a bad online reputation management is Countrywide Home Loans. When the fifth listing […]

Misc

Want to go Viral? Have Great Content

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I’ve been in a lot of meeting where executives want to go “viral.” They want a video so popular that it’s forwarded all around the world and their brand becomes recognized overnight. There’s one little bitty problem with this boardroom request: It’s really hard to do. Why? Well, the content can’t just be good, it’s […]

Search Engine Optimization (SEO)

Affiliate Link Value

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For quite a while now I’ve held the belief that affiliate links were viewed no differently than paid links in the eyes of the search engines. Sure, there are countless affiliate links that pass link juice (just like many paid links). It’s just that I assumed this was a little loophole that would be closed […]

Case Studies

Hotbed Media Case Study

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Hotbed’s Marketing Objective: Get found on the search engines and still be cool. Hotbed didn’t want to sacrifice look and feel for the sake of SEO. Do you really want your website found if it looks bad? In the agency world, that’s the kiss of death. I knew it had to retain the vibe of […]

Business Tips

The Value of Internet Yellow Pages

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I originally posted this article to Mihmorandum: The Small Business Web Design + Local SEO Blog by Local Search Guru David Mihm. I met David at SMX Advanced this Summer and talked with him briefly about some very curious data that I believed was being driven by status changes in my SuperPages account. I saw […]