Interviews

Hyperlocal Blogging: Q&A with Matt McGee

Posted on

One of the sessions at Searchfest 2009 that really piqued my interest was the Hyperlocal Blogging presentation from Matt McGee. He was kind enough to answer a few follow-up questions. In addition to publishing four hyperlocal blogs with his wife Cari, Matt is an experienced SEO, hyperlocal blogger, and Assignment Editor to Search Engine Land. With that, let’s move on to the questions:

Matt, so what the heck is hyperlocal blogging, anyway?

Hyperlocal blogging is writing about the streets where you live. It’s blogging about local news, local events, local businesses €” anything that’s happening in your hometown, city, street, or neighborhood. Hyperlocal blogs often talk about things that traditional media ignores, the stuff that’s too small or not important enough to a wide range of people. […]

Case Studies

ESPN Pulls Link to UConn/Syracuse Game

Posted on

Media companies are funny. They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular. Then, they throw a temper tantrum and yell, “Mine, mine, mine!” That’s what ESPN just […]

Case Studies

The Madness Starts Early – UConn vs. Syracuse

Posted on

College basketball is about to trump all things search for a little while. March Madness started early this year in my book courtesy of a six overtime game between UConn and Syracuse in the Big East Tournament. Yeah, you heard me right, six overtimes. Check out the highlights. It’ pretty freakin’ amazing! Here are a […]

Events & Presentations

Searchfest 2009 Recap

Posted on

In my best Joey Lawrence voice,… “Whoa!” Talk about a great search engine marketing conference. Big props to the SEMPDX crew for putting together such a top quality event. Though it’s a six hour drive from Spokane to Portland, I’m going to join so that I can go to their monthly meetings and talk with […]

Events & Presentations

Off to Searchfest!

Posted on

I’m incredibly excited to be heading off to Searchfest today. This is one action-packed-bang-for-the-buck search engine marketing conference. Portland really has a tight SEO community and is really getting a strong reputation in the industry. They have really brought in the talent. The only downside is that there is so much great content that I’m going […]

Search Engine Optimization (SEO)

Do You Need SEO Consulting?

Posted on

SEOmoz Whiteboard Friday – Do You Need SEO Consulting? from Scott Willoughby on Vimeo. I’ve been a big fan of SEOmoz for quite some time now. They provide some really great search engine optimization information. I encourage you to take a look at this edition of SEOmoz Whiteboard Friday. It answers several questions that I […]