I was proud to participate in David Mihm’s Local Search Ranking Factors project this year. It has quickly become one of the most anticipated articles in the Local Search industry each year.
David asked 27 Local Search experts to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms. These are the factors that trigger a local map result from perceived local search queries. Since early 2008 all the major search engines now display a map for locally-focused keywords.
Gain insight into local search drivers and understand how your business can get found in Maps and increase online exposure.
Yesterday I posted a re-cap of steps small business owners can take to engage in social media. It was half re-cap and half articles/tips I’ve found useful. While I’ve heard positive feedback, I feel that it didn’t quite live up to my promise of free tools & tips for business owners, so I wanted to also provide a 100% pure tools & tips post that will provide the ammo small business owners need to get started.
SEO Tools, Tips, & Articles
The Beginner’s Guide to SEO (SEOmoz) OK, I’ll be the first to admit that this is not a quick-and-easy guide to SEO. However, it is the most thorough, detailed, and effective introduction to search engine optimization that I’ve seen. If you’ve got the time to read it and are motivated to learn SEO, this is a great place to start.
The Ten Commandments of Online Marketing for Small Business (David Mihm) This is a fabulous ten step process small businesses can follow to achieve success online. It covers the basics, yet includes all the necessary details you’ll need to know to get started. As David is an SEO like myself, it’s focused on search, but has quite a bit of information on real world strategies, tips, and marketing insight. It’s a must read! […]
It’s always insightful to speak to a new group of people at an industry event. I’ve found that It’s sometimes easy to get entrenched within my own four walls and lose touch with the information that people really need to help their businesses succeed. During the Q&A session someone asked the question that was on everyones minds:
“Can you provide a simple guide to help business owners in Spokane understand how to use social media? You know,… no industry jargon, no tech-speak, just simple how-to-get-started information that business owners can quickly digest and implement?” […]