Yesterday I wrote a post re-capping Jason Murphy’s great SEOmoz post that offered ideas to United Airlines regarding how to respond to the Internet smash United Breaks Guitars from Dave Carroll. As it illustrated, United actually has a phenomenal opportunity to show a captive audience of how they can “make things right.”
United’s response: Donate $3,000 to a nonprofit on Dave’s behalf.
I hadn’t given much thought to embracing poor reviews until I read this SEOmoz post about new reputation management tactics. It was written by Las Vegas Reputation Management & Social Media Consultant Jason Murphy. He gives United Airlines some brilliant ways to respond to the wild popularity (and incredibly awesome) United Breaks Guitars YouTube video from David Carroll. In case you haven’t seen it yet, here’s the video. Oh yeah, it’s also the 4th listing on page one of Google for “United Airlines.” Tell me this didn’t get their attention.