Events & Presentations

Sixth Man Marketing Open Gym

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It’s no surprise that we’re pretty big basketball fans here at Sixth Man Marketing. In addition to loving to watch basketball, we love to play as well. Growing up we’d seek out the best open gym games in town and try to learn from the best players in the area. It was usually pretty loose. Sometimes a coach would be there, sometimes former players, other times mentors just a few years older from our own school. It was a great opportunity to play, learn, and have some fun.

Sixth Man Marketing is starting our own version of open gym focused on online marketing. Come on down and talk shop with other business owners and hear the latest online marketing strategies, tactics, and tips. This isn’t just one-way instruction. While we’ll have a formal topic each week, we’re encouraging input from other online marketing folks and business owners in our community.

Open Gym Logistics & Details

Location: Sixth Man Marketing Office
Time: Friday’s from 3pm to 4pm
Cost: Free
Capacity: First five people to register. Only one person / industry / week
Registration: Call (509) 624-5580, fill out our contact form, or email jessie (at)

Topics / Calendar:
11/18/11 – Google Analytics New Version Awesomeness Tour (Yeah, it’s good)
11/25/11 – Off for Thanksgiving break (Turkey Time!)
12/02/11 – Usability Best Practices (What’s working & what isn’t on your website)
12/09/11 – The Latest in Local Search (How to rank in Google Maps & blended searches)
12/16/11 – Conversion, Conversion, Conversion (How to make them click!)

These open gym session are meant to be part training, part analysis of your websites or campaigns, and a whole lotta fun talking shop about your website and online strategies. They are going to be very interactive sessions with a ton of real-world advice. We’ll provide some light snacks and drinks as well.

Who’s got next?

Business Tips

Analytics Information, Presentation, & Tips

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It’s been a busy week. Last week I presented at the monthly Spokane Ad Federation Luncheon, this weekend I spoke for The Richardson Group, and today I was scheduled to speak at our sold-out Get Listed Local University event in Western New York. While last-minute family obligations kept me from attending, my Local University homies are killing it! Just check out their Twitter stream.

My purpose for this post is to provide supporting analytics information, my analytics introduction presentation, and tips so that business owners can use their web data to help grow their business.

Getting Started with Google Analytics
If you have the time (and it does take a while) I recommend going through Google’s Conversion University to learn all about Google Analytics. That said, they’re a bit on the dry side (understatement) and take a while to get through. However, this great Google Analytics installation video from Ian Lurie of Portent Interactive gets you started in just over ten minutes.

What You Need to Know
There’s a lot of advice out there when it comes to analytics. The tips I’m interested have nothing to do with reporting. They’re all about gaining insight from the data and doing something with it to improve your business! And there’s only one name you need to know when it comes to gaining true analytics insight. That name is Avinash. He has done more to advance true analytics insight that anyone on the planet. Here are a few of his essential posts:

The Beginner’s Guide to Web Data Analysis
Web Analytics Segmentation: Do or Die, There is no Try!
Web Analytics Definitions: Goals, Metrics, KPIs, Dimensions, Targets
The Best Social Media Metrics

Presentations & Examples

Here are my most recent analytics presentation. Please feel free to download or share.

Introduction to Analytics

View more presentations from Sixth Man Marketing

One of the things I really emphasize when I present is the importance of understanding what’s important to YOUR business. Don’t worry about all of the metrics, pay attention to the ones that impact YOUR business. For example, my wife Tine is the Executive Director of a nonprofit called Bloom Spokane. Their #1 business driver is the number of people that attend their in-person classes. So we measure that as a KPI. Here’s how we look at it in a custom dashboard.

My Quick Guide to Using Website Data to Grow Your Business

1) Understand what’s important to measure when it comes to YOUR business. Every business is unique. Learn what’s important to measure, learn from your insights as well as mistakes and make improvements.

2) Get your hands dirty and learn this stuff! It’s powerful, people! I know you’re busy, but your business will benefit greatly from this information once you take the time to learn it a bit.

3) Take action! You don’t need to be an analytics ninja to take advantage of this stuff. You can make improvements to your website today by just taking a few suggestions from the information in this blog post not to mention the mountain of valuable information from my Get Listed friends.

I wish I was in Western New York with all of you today! I know you’re getting a TON of valuable information from the Get Listed crew. Be sure to take full advantage of it!