Business Tips

Barnacle SEO for Local Search Success

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Barnacle SEO for Small Businesses In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching […]

Website Usability

Small Usability Changes That Have a Big Impact

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Part 1: Help Users Find What They’re Looking For This is the first in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. The thought of completely overhauling a website can be daunting: so daunting that it can cause inaction on the part of […]