It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer […]
We’ve been working with Beardbrand for about a year-and-a-half. During that time we’ve witnessed their explosive growth and national media attention as well as a cultural shift in how society views beards. It’s one of the most striking examples of the power of community I’ve seen in business. I sat down with Eric Bandholz to […]
When I created Bloom Spokane—a grassroots nonprofit organization that empowers pregnant and postpartum women with information, resources, and support—it was 2009 and blogs had starting popping up everywhere. Most blogs at the time were personal endeavors, but I could see they were quickly becoming valuable tools for sharing information online. It wouldn’t be long before businesses and nonprofits jumped on board.