Analytics Class – Thursday, April 25th @ 11:30am

We’re excited to be offering our Google Analytics class this Thursday, April 25th at 11:30am at The Nectar Tasting Room (corner of Main & Stevens). I get pretty fired up when it comes to teaching people how to utilize the power of data and am excited to be teaching my first analytics class of 2013. Understanding analytics is a game-changer for businesses and we love getting people headed down the path of analytics awesomeness!

This year we’ve changed the format of our classes so the lessons really sink in. We want you to be able to immediately apply what you’ve learned in class to help your business. Take a look at the educational support we’re providing as part of this analytics class offering. You’ll be an analytics ninja before you know it!

• 90 minute class on Thursday, April 25th
• 90 minute small group hands-on analytics lab session (dates TBD)
• Unlimited analytics questions for 30 days in our new analytics forum

Measure & Maximize Your Marketing Efforts with Google Analytics!

Date: Thursday, April 25th
Location: Nectar Tasting Room, 120 North Stevens (corner of Main & Stevens)
Cost: $40
Limit: 25 attendees
Seats Available: 0 (Thanks again for another full class 🙂

Here’s what you’ll learn in our 90 minute class:

Goals & KPI’s. What do you want your website to accomplish? We’ll start by showing how to create goals and KPI’s (key performance indicators) for your website. Always start with the end-goal in mind. We’ll measure everything against these business goals. (10 minutes)

The Install. It’s easy to get started with Google Analytics (GA). But there are a few things you’ll need to know to make sure you’re getting started on the right foot. We’ll show you how to install Google Analytics and configure it to your business’s needs. (5 minutes)

A Guided Tour. There have been A LOT of changes in GA recently. We’ll provided a guided tour that shows the wide variety of ways you can  look at your data to fully understand how to use Google Analytics to its fullest potential. (15 minutes)

Understanding Traffic Sources. It’s imperative to understand not just where your traffic is coming from but that traffic is causing. Are your marketing campaigns performing? Should you renew your advertising contract with XYZ company? We’ll show you how to use your Google Analytics data to make more educated decisions about your marketing and advertising efforts. (15 minutes)

Measurement = More Powerful Pages. You’ll learn how to use measurement to improve to your homepage, landing pages, interior pages and blog posts. Content is king. You’ll learn how to identify pages that are under-performing and make them better. (15 minutes)

Conversions. There are many ways to measure conversions on a website. We’ll show several ways to create and track that final step of the conversion (the sale, registration, download, etc.) We’ll also show how to create micro-conversions to create multiple smaller steps to purchase. (10 minutes)

Advanced Awesomeness. We’ll end by showing how to take advantage of advanced segments within Google Analytics. Using segments effectively is one of the most valuable ways GA can help your business. I use advanced segments about 20 times a day for my clients (and you should too). Take advantage of the power. (10 minutes)

Questions. We have ten minutes “officially” set aside for questions. That said, I’ve set aside an hour after our class is over to answer questions for anyone that would like to stay after the class. We realize many of you are coming to the class on your lunch break so we’ll be adhering to our 90 minute schedule. That said, if you can stay after class I’ll be there to answer questions for an extra hour 🙂

Here’s what you’ll get as a bonus:

This year we’ll be providing 90 minute follow-up lab sessions so you can reinforce your classroom learning experience with hands-on training. What does that mean? I’m glad you asked! We’ll be providing several small group lab sessions where I’ll work with you set up goals, create advanced segments, create dashboards, and much more.

But I want a super-bonus!

You drive a hard bargain, but OK. Here’s your super-bonus. Anyone registered for the class is invited into our new analytics forum for 30 days for free! Ask UNLIMITED QUESTIONS about Google Analytics for a month absolutely free! I’ll even throw in some foosball tips for those interested.

But wait, there’s more!

We’ll also provide an adequate, somewhat nutritious box lunch during your first class session with the choice of a few inexpensive beverages and/or water. Hey, it’s not exactly date-night food. But becoming an analytics ninja for $40 will make you both thrifty and dang sexy!

Our goal is make this most valuable
 class you’ve ever attended!