Misc

Affordable Solutions To Usability

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It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer […]

Website Analytics

Lessons I’ve Learned From Six Years of Blogging

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When I created Bloom Spokane—a grassroots nonprofit organization that empowers pregnant and postpartum women with information, resources, and support—it was 2009 and blogs had starting popping up everywhere. Most blogs at the time were personal endeavors, but I could see they were quickly becoming valuable tools for sharing information online. It wouldn’t be long before businesses and nonprofits jumped on board.

Misc

When is it Time to Redesign Your Website?

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How long has it been since your website was built? You might have built it yourself a decade ago or maybe you hired an agency to re-build it in the last 3-5 years. We hear from a lot of clients who say they “feel” that it’s time to re-launch, re-fresh, or just plain re-do their […]

Website Analytics

Are You Making the Most of Your Online Marketing Efforts?

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Many businesses struggle with comprehensively planning, executing, and continuously improving their online marketing. Your brand has to be highly visible and provide a superb customer experience to beat the competition. This takes time, is downright hard and can be pretty overwhelming! How do you know if you’re making the most of your online marketing opportunities? […]

Events & Presentations

MozCon Recap and Test Driving a Starship

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The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest […]

Events & Presentations

Startup Weekend Spokane: Bootcamp

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This past weekend Sixth Man Marketing was proud to host Spokane’s Start-up Weekend Bootcamp. This in-the-trenches preparation for Start-up Weekend Spokane brought a passionate and inspirational group looking to flesh-out their business ideas before the upcoming Startup Weekend competition. Startup Weekend is a national event hosted in cities throughout the year that encourages entrepreneurship and […]

Local Search

Content For Location Landing Pages

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A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s […]

Business Tips

Shopping for an Internet Marketer? Buyer Beware!

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Taming the Wild West The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway […]

Business Tips

Optimizing for the New Google Maps

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The New Google Maps Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here. The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right […]