Events & Presentations

Become a Mobile Marketing Master

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A few weeks ago I had the privilege of presenting to a group of business owners and marketing professionals at Greater Spokane Incorporated’s Executive Connect Breakfast at The Spokane Club. Jim Swoboda from ILF Media was kind enough to film my 20-minute presentation about how businesses can take advantage of the huge increase in mobile […]

Misc

Affordable Solutions To Usability

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It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer […]

Website Analytics

Lessons I’ve Learned From Six Years of Blogging

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When I created Bloom Spokane—a grassroots nonprofit organization that empowers pregnant and postpartum women with information, resources, and support—it was 2009 and blogs had starting popping up everywhere. Most blogs at the time were personal endeavors, but I could see they were quickly becoming valuable tools for sharing information online. It wouldn’t be long before businesses and nonprofits jumped on board.

Website Analytics

New Analytics Client – Artemano

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I wanted to let you know about Artemano, our favorite new client from Montreal. OK, they’re currently our only client from Montreal. Not only are they a great client to work with but their furniture is amazing! They produce unbelievably cool furniture from recycled materials including like this office desk below made from an old […]

Misc

Mobile Matters – Will You Survive Mobilegeddon?

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Mobile has mattered to online marketing folks like us for quite a while. But to be honest, it’s been tough to create a sense of urgency from business owners and executives to do a lot about their poor user experience on mobile devices. Really tough. But all that changes tomorrow (at least from an awareness […]

Misc

When is it Time to Redesign Your Website?

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How long has it been since your website was built? You might have built it yourself a decade ago or maybe you hired an agency to re-build it in the last 3-5 years. We hear from a lot of clients who say they “feel” that it’s time to re-launch, re-fresh, or just plain re-do their […]

Website Analytics

Getting Started with Google Analytics Dashboards

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This February I spoke at LocalUp with my friends from LocalU and the good folks over at Moz. During my visit, we filmed a Whiteboard Friday session where I talked about My Favorite 5 Analytics Dashboards. It was great talking dashboards with people via the comments section of their blog post, talking with friends of mine […]

Website Analytics

Are You Making the Most of Your Online Marketing Efforts?

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Many businesses struggle with comprehensively planning, executing, and continuously improving their online marketing. Your brand has to be highly visible and provide a superb customer experience to beat the competition. This takes time, is downright hard and can be pretty overwhelming! How do you know if you’re making the most of your online marketing opportunities? […]

Events & Presentations

MozCon Recap and Test Driving a Starship

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The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest […]