Events & Presentations

Startup Weekend Spokane: Bootcamp

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This past weekend Sixth Man Marketing was proud to host Spokane’s Start-up Weekend Bootcamp. This in-the-trenches preparation for Start-up Weekend Spokane brought a passionate and inspirational group looking to flesh-out their business ideas before the upcoming Startup Weekend competition. Startup Weekend is a national event hosted in cities throughout the year that encourages entrepreneurship and […]

Local Search

Content For Location Landing Pages

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A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s […]

Business Tips

Shopping for an Internet Marketer? Buyer Beware!

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Taming the Wild West The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway […]

Business Tips

Optimizing for the New Google Maps

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The New Google Maps Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here. The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right […]

Business Tips

Barnacle SEO for Local Search Success

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Barnacle SEO for Small Businesses In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching […]

Website Usability

Small Usability Changes That Have a Big Impact

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Part 1: Help Users Find What They’re Looking For This is the first in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. The thought of completely overhauling a website can be daunting: so daunting that it can cause inaction on the part of […]

Business Tips

Common Myths About Google Places

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Myth #1: A business owns its Google Places listing. Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages.  Businesses pay dearly for print […]

Business Tips

Why Content Measurement is Important

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I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers. In this post, I’ll […]

Business Tips

Is That Really Google Calling?

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Your phone rings, and the person on the other end says they are calling from Google. How do you know if it’s a legitimate call from Google? Listen to what the caller says. Many of these calls are from salespeople at not-so-reputable companies, who have been given a script intentionally designed to mislead you. They […]