I have a confession. It’s been nearly a year since my last blog post. Yep, I haven’t blogged for nearly a year. That adds up to an #epicfail on the “how to blog effectively” front. So here’s my admittance of guilt, proof of the power of blogging, and plan for the future. Hopefully, it will provide some insight and help you craft a plan for your business blogging efforts.
Yeah, that’s quite a gap in blog posts. What makes this even worse is that I’m constantly preaching the virtues of blogging to clients as well as attendees at Get Listed University events. In fact, my wife’s blogging for Bloom Spokane is part of my Get Listed analytics presentation.
In fact, I talked about her recent blogging success so much at our last few events that Matt McGee started calling me Ed “My Wife’s Blog Post” Reese. But she wrote an amazing article / interview that went viral in her niche. Talk about the power of blogging. It quickly boosted her to a national level and nearly doubled her average readership. Here’s a look at the timeline:
And not only did it help grow her audience, but it helped her search engine optimization efforts as well. Thanks to the new inclusion of social media signals into the search engine ranking algorithm (chronicled very well by SEOmoz here, and then tested on Twitter here, and detailed in amazing fashion here ) she is now ranking very well for a pretty broad phrase that’s often searched in her industry.
Nearly everyone I respect in the industry blogs on a regular basis and makes it part of their business practice. They’ve also told me in person (or publicly at conferences) how it has positively impacted their business, reputation, and careers. So whether it’s Rand Fishkin, David Mihm, Mike Blumenthal, Matt McGee, Lisa Barone, Neil Patel, or any of my awesome Get Listed compadres, they’ve all told me the power of words. In sequence. Online. That says stuff. Cool stuff. Insightful stuff. On a regular basis. It’s time to get back on track.
But if blogging is so dang effective, why doesn’t everyone do it?
- Writing is hard. I liken it to golf. I may get better but it will always be a challenge.
- It takes time. Life often gets in the way (work, kids, clients, etc.)
- It’s not a direct payoff. It nearly always gets bumped for client work.
- Consistency is hard. The ideas for posts don’t necessarily come on a regular basis.
So what am I going to do about it?
- Follow Matt McGee’s advice and blog regularly. For me, that’s going to start at one post a week.
- Create a blog publishing schedule to stay ahead of the game
- Invite my team as well as guest bloggers to participate and provide a richer forum & perspective.
- Create a process for publishing blog posts effectively.
Time for this epic blogging failure to come to a close. At least at the next Get Listed University event I won’t have to hide my head in shame when Matt McGee says “Would you trust someone (that has a blog) who hasn’t posted in six months?” Hey Matt, it was almost a year. But I’ve finally taken your advice 🙂