It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer […]
Mobile has mattered to online marketing folks like us for quite a while. But to be honest, it’s been tough to create a sense of urgency from business owners and executives to do a lot about their poor user experience on mobile devices. Really tough. But all that changes tomorrow (at least from an awareness […]
How long has it been since your website was built? You might have built it yourself a decade ago or maybe you hired an agency to re-build it in the last 3-5 years. We hear from a lot of clients who say they “feel” that it’s time to re-launch, re-fresh, or just plain re-do their […]
This past weekend Sixth Man Marketing was proud to host Spokane’s Start-up Weekend Bootcamp. This in-the-trenches preparation for Start-up Weekend Spokane brought a passionate and inspirational group looking to flesh-out their business ideas before the upcoming Startup Weekend competition. Startup Weekend is a national event hosted in cities throughout the year that encourages entrepreneurship and […]
A few months ago, Sixth Man moved into our wonderful, open-layout office space in the ILF Media building at 542 W. Cataldo, just East of the Spokane Arena. It needed some work, but toward the end of August, we were finally ready to start making it our own. I had many conversations with my boss, […]
Catalyst Magazine’s May issue features a discussion highlighting the latest in business trends. It includes an interview with me and our friends Chris Reilly from Unleashed Online Marketing and Frank Swoboda from Corner Booth Media. The online landscape is changing rapidly. The article does a really nice job highlighting some of the most recent trends business owners should be aware of when it marketing their business.
It gotta say, I really enjoyed getting back to blogging for the first time in nearly a year. I’d forgotten how much I enjoy it. I was also quickly reminded of how eagerly I await comments, so thanks for chiming in. I really appreciate your comments, support, and motivation to keep this whole blogging thing going. That said, here are my five observations from week one.
There’s Always Some Risk
There’s always some risk when you put your neck out there. You could offend your audience, not research a topic thoroughly enough, or inadvertently drive Twitter traffic to the wrong Ed Reese.
Sorry other Ed Reese. I’ll do my best to keep my business major, marketing frat boy douchebag friends at bay. We’ve got some kegstands to do, anyway. Read complete blog post…
I was proud to participate in David Mihm’s Local Search Ranking Factors project this year. It has quickly become one of the most anticipated articles in the Local Search industry each year.
David asked 27 Local Search experts to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms. These are the factors that trigger a local map result from perceived local search queries. Since early 2008 all the major search engines now display a map for locally-focused keywords.
Gain insight into local search drivers and understand how your business can get found in Maps and increase online exposure.
This year one of my brackets was with a group of basketball-lovin’ search engine marketers. While I was pretty optimistic after the first weekend, my bracket melted pretty quickly. Taylor Pratt’s did not, however. Taylor is the Principal at Awesome SEO based in Austin, TX. Congratulations to Taylor for rockin’ his bracket and winning for the second straight year. Here’s a full list of the competition from Yahoo Sports. How did I do? Well, let’s just say I won’t be drafted for my bracketology insight anytime soon. I always seem to take Gonzaga a few picks too far. Oh well, one of these years it’ll happen. […]
I’ve been in a lot of meeting where executives want to go “viral.” They want a video so popular that it’s forwarded all around the world and their brand becomes recognized overnight. There’s one little bitty problem with this boardroom request: It’s really hard to do. Why? Well, the content can’t just be good, it’s […]