Business Tips

Why Content Measurement is Important

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I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers. In this post, I’ll […]

Case Studies

United Airlines Responds to Dave Carroll

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Yesterday I wrote a post re-capping Jason Murphy’s great SEOmoz post that offered ideas to United Airlines regarding how to respond to the Internet smash United Breaks Guitars from Dave Carroll. As it illustrated, United actually has a phenomenal opportunity to show a captive audience of how they can “make things right.”

United’s response: Donate $3,000 to a nonprofit on Dave’s behalf.

My response: Really? Three grand? That’s it?

united-breaks-guitars2

Case Studies

New Reputation Management Strategies

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I hadn’t given much thought to embracing poor reviews until I read this SEOmoz post about new reputation management tactics. It was written by Las Vegas Reputation Management & Social Media Consultant Jason Murphy. He gives United Airlines some brilliant ways to respond to the wild popularity (and incredibly awesome) United Breaks Guitars YouTube video from David Carroll. In case you haven’t seen it yet, here’s the video. Oh yeah, it’s also the 4th listing on page one of Google for “United Airlines.” Tell me this didn’t get their attention.

Case Studies

ESPN Pulls Link to UConn/Syracuse Game

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Media companies are funny. They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular. Then, they throw a temper tantrum and yell, “Mine, mine, mine!” That’s what ESPN just […]

Case Studies

The Madness Starts Early – UConn vs. Syracuse

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College basketball is about to trump all things search for a little while. March Madness started early this year in my book courtesy of a six overtime game between UConn and Syracuse in the Big East Tournament. Yeah, you heard me right, six overtimes. Check out the highlights. It’ pretty freakin’ amazing! Here are a […]

Business Tips

Search Marketing & American Idol

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How will your marketing campaigns be judged in 2009? Yep, the economy is bad.  There is no way to sugarcoat it.  Sure, it has impacted some industries and areas more than others.  But even if it hasn’t caused a serious downturn in your market, geographic area, or your business in particular, I’d argue that fiscal […]

Case Studies

Tine Reese Design Case Study

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It’s human nature to try to appear bigger and stronger than we really are. It’s served us well for thousands of years. In ancient times we would thump our chests, wear huge plates of armor, and give the appearance of size and strength. It intimidated our enemies, kept fights and battles from starting in the […]

Case Studies

Hotbed Media Case Study

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Hotbed’s Marketing Objective: Get found on the search engines and still be cool. Hotbed didn’t want to sacrifice look and feel for the sake of SEO. Do you really want your website found if it looks bad? In the agency world, that’s the kiss of death. I knew it had to retain the vibe of […]

Business Tips

The Value of Internet Yellow Pages

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I originally posted this article to Mihmorandum: The Small Business Web Design + Local SEO Blog by Local Search Guru David Mihm. I met David at SMX Advanced this Summer and talked with him briefly about some very curious data that I believed was being driven by status changes in my SuperPages account. I saw […]