It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer […]
Many businesses struggle with comprehensively planning, executing, and continuously improving their online marketing. Your brand has to be highly visible and provide a superb customer experience to beat the competition. This takes time, is downright hard and can be pretty overwhelming! How do you know if you’re making the most of your online marketing opportunities? […]
A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s […]
Communicating Your Site’s Purpose This is the second in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. There are a few elements critical to creating a good user experience on any website: Users have to be able to find what they are […]
Part 1: Help Users Find What They’re Looking For This is the first in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. The thought of completely overhauling a website can be daunting: so daunting that it can cause inaction on the part of […]
Here’s a quick website optimization tip for you: make your phone number more visible to users. A good number of businesses have the ultimate goal of getting people to contact them. Yet, on many business websites it is difficult — sometimes impossible — to find a phone number. There are many reasons why it is […]
Do a Google search for “are homepages important anymore” and the top results might have you thinking that no one ever visits your homepage. Your homepage might be the top landing page if you’re a business-to-business (B2B) site with a healthy balance of web traffic: search traffic, referral traffic, direct traffic, and other campaigns. However, […]