Media companies are funny.
They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular.
Then, they throw a temper tantrum and yell, “Mine, mine, mine!”
That’s what ESPN just pulled with their own video recap of the UConn vs Syracuse 6 OT game in the Big East Tournament. I watched the video this morning, and noticed they provided an embedded link in the video and posted it to my web site (giving full credit to ESPN as well as an additional link to the full story).
Now the video is pulled due to the popularity of the clip. Sure, you can still get it at ESPN, but they radically changed their sharing policy once they realized it was a good clip.
Lame, lame, lame!
Not that ESPN cares about what I think about their sharing policy, but it’s just not a good practice. If they genuinely want to engage in social media and have people participate in the conversation they need to keep a consistent policy and go with it.
My 2 cents.