Mobile has mattered to online marketing folks like us for quite a while. But to be honest, it’s been tough to create a sense of urgency from business owners and executives to do a lot about their poor user experience on mobile devices. Really tough. But all that changes tomorrow (at least from an awareness standpoint) with Google’s algorithm update for mobile. This “mobilegeddon” has received plenty of mentions, including one from NBC News earlier this morning. But this post isn’t about the algorithm. It’s a quick message to business owners and executives to show the rapid growth of mobile and provide some help. The sky isn’t falling. But it’s a nudge from Google to provide a better mobile-friendly experience (as they define it).
Bonus: Here are two mobile dashboards you can import into your GA dashboard gallery to easily see the impact of your mobile traffic
Mobile Dashboard
Google-Focused Mobile Dashboard
Why Mobile Matters
Here’s why mobile is such a big deal. Mobile now represents almost half of all traffic for many consumer-facing businesses and is becoming increasingly important for B2B’s as well. Here are a few client examples that show the massive increase in mobile traffic. Though these are only a handful of examples, these traffic increases are pretty consistent consistent among consumer facing websites. While mobile traffic has been rapidly increasing the several years now it really ramped up during the 2nd half of last year. Take some time to better understand your mobile traffic!
Ecommerce
Travel / Destination
Hospitality
Retail
Medical
B2B
Import Our Mobile Dashboards
Take a little bit of time to get to know the impact of mobile traffic to your business. Understand the mobile behavior of visitors to your website. Find out how much of an impact tomorrow’s mobile algorithm update from Google is going to have on your business. Here are two mobile dashboards you can import right now (just click the links below to import into your Google Analytics Dashboard Gallery). The first dashboard is a new all-purpose mobile dashboard and the second is a very simple mobile dashboard to assess the impact of tomorrow’s mobile update from Google.