Business Tips

Why Content Measurement is Important

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I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers. In this post, I’ll […]

Events & Presentations

Introduction to Google Analytics

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I’ll be teaching an introduction to Google Analytics class next Thursday from 11:30-1pm at the LaunchPad Lounge and created a three minute video preview of the content for the class. Take a look at the video to get an idea of what we’ll be covering in the 90 minute training session. Intro to Analytics Video […]

Events & Presentations

Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

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A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing. We covered a lot of topics in a short period of time and as a follow-up I wanted to create an awesome resource library for you. Now it’s time for you to choose your own Internet marketing adventure and learn from the best and brightest in the industry.

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Website Analytics

Phone Call Tracking & Google Analytics

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I haven’t tested this myself yet, so I don’t have much to add other than my excitement. But I gotta say, I’m pretty giddy. If this service delivers, it has the potential to have the biggest impact in tracking offline conversions/sales this year for small and medium sized businesses. Unique phone number tracking has existed […]