Taming the Wild West The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway […]
The New Google Maps Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here. The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right […]
Myth #1: A business owns its Google Places listing. Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages. Businesses pay dearly for print […]
Your phone rings, and the person on the other end says they are calling from Google. How do you know if it’s a legitimate call from Google? Listen to what the caller says. Many of these calls are from salespeople at not-so-reputable companies, who have been given a script intentionally designed to mislead you. They […]
Do a Google search for “are homepages important anymore” and the top results might have you thinking that no one ever visits your homepage. Your homepage might be the top landing page if you’re a business-to-business (B2B) site with a healthy balance of web traffic: search traffic, referral traffic, direct traffic, and other campaigns. However, […]