The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest […]
Taming the Wild West The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway […]
The New Google Maps Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here. The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right […]
Barnacle SEO for Small Businesses In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching […]
Myth #1: A business owns its Google Places listing. Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages. Businesses pay dearly for print […]
Business owners often ask if they need a mobile website. The short answer is a resounding, unequivocal:YES! If you use the internet to serve existing customers, and you want to attract new customers, then you definitely need a website that renders well and is easy to use on mobile devices. This not only includes smartphones, but all […]
Get Listed University has presented to nearly 2,000 business owners and marketing professionals since our innagural event in Spokane in February of 2010. It’s been amazing to be part of such an A-List team. It’s a priveledge (and absolute blast) to get to spend time with these wonderful people five or six times a year at these events. But what’s been even more incredible is talking with business owners over the years and being in a position to help. I’ve been thinking about Get Listed University a lot recently and wanted to put together a quick summary of why I think Get Listed University is so valued by business owners.
1) No Pitches. Ever.
I go to a lot of conferences. Nothing makes mad like traveling to a conference, paying the price of admission, and then getting pitched by a presenter. At Get Listed there are no “back of the room” sales, no pitching of our services in any way, and no uttering the cardinal sin of the conference upsell world,… “We’ll be covering that at the follow-up conference for just X dollars. Register today!” Nope. That just ain’t our style.
2) We Don’t Hold Back Any Content.
Not only do we not hold back content, we continue to find ways to provide even more content for business owners to use to their advantage. For example, this year we have created a more formal structure for our site clinics to really maximize it so you’ll have more time to ask any of our experts 1-on-1 questions about YOUR website.
3) We Provide Actionable Information & Real Case Studies
This information is not collegiate theory. You will literally be able to take these insights and apply them immediatelly to your business the following day. We use examples highlighting how real businesses use these strategies to improve their business. In fact, David is unveiling a new presentation in Spokane called “Prioritizing Your S*!t” that provides a roadmap of actions that will guide you along your way to online greatness.
4) The Faculty are Amazing!
I’m not kidding when I say how fortunate I feel to be part of this team. At times I feel like snuck in the back of the pickup when they left for town – and now they’re stuck with me 🙂 These folks are the best in the business! We are so fortunate to have them back in Spokane again.
5) We Know & Respect Business.
We know running a business is hard. I believe all us have either owned a business in the past or are current business owners. We know it’s tough to committ a day to learn about online marketing and we work very hard to make every second count. We keep finding new ways to improve the events. For example, for the Spokane event this year we added social media and paid search as well as expanded our site clinics.
Bonus) We Do Our Best to Make it a Dang Good Time!
We know your brains will be full by the end of the day. But we balance your efforts with a good dose of humor, enough food and snacks to keep you fueled up, personalized Q&A, and an awesome networking happy hour to close the event out right! It’s also important to note that our speakers don’t take themselves too seriously and are approachable the entire day with any questions you have for them.
We look forward to seeing you at Get Listed this year! If you have any questions about the event please feel free to call the Sixth Man Marketing office at 509-624-5580 or going directly to the Get Listed University website.
Get Listed University – April 27th, 2012
Location: Northern Quest Resort & Casino
Time: Friday, April 27th from 8am to 5pm
Cost: $199 (Save $50 by entering “SIXTHMAN” as your discount code at checkout.)
Agenda: Complete Get Listed Spokane Agenda
Capacity: The event is limited to 100 people and will likely sell-out. Register now!
Registration: Call (509) 624-5580 with any questions about registration or register on the Get Listed Website today!
We’re really looking to this year’s Get Listed Event. I’m excited knowing that I’ll get to hang out with the Get Listed Crew again soon. And so can you! These are some really amazing people, folks. I can’t wait to see them again.
A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing. We covered a lot of topics in a short period of time and as a follow-up I wanted to create an awesome resource library for you. Now it’s time for you to choose your own Internet marketing adventure and learn from the best and brightest in the industry.
I was proud to participate in David Mihm’s Local Search Ranking Factors project this year. It has quickly become one of the most anticipated articles in the Local Search industry each year.
David asked 27 Local Search experts to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms. These are the factors that trigger a local map result from perceived local search queries. Since early 2008 all the major search engines now display a map for locally-focused keywords.
Gain insight into local search drivers and understand how your business can get found in Maps and increase online exposure.