Business Tips

Optimizing for the New Google Maps

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The New Google Maps Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here. The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right […]

Business Tips

Do You Need A Mobile-Friendly Website?

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Business owners often ask if they need a mobile website. The short answer is a resounding, unequivocal:YES! If you use the internet to serve existing customers, and you want to attract new customers, then you definitely need a website that renders well and is easy to use on mobile devices. This not only includes smartphones, but all […]

Search Engine Optimization (SEO)

Pandas, Penguins and Website Rankings

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You may have heard about Google Panda and Penguin updates and penalties, but what do they really mean and why should you care?

Panda and Penguin are both filters and penalties in the Google algorithms that adversely affect the rankings of what Google considers to be low-quality websites. Panda is mostly about low-quality content on a website. Penguin is mostly about webspam, especially low-quality links pointing to a website (a.k.a. inbound links or backlinks). Some sites suffer from downgrading for both practices.

These algorithms are often refreshed (re-run), and updated (changed and re-run). Google also gives each refresh a version number, to make each update easier to identify. It is helpful for people who work in Search Engine Optimization (SEO) to know about specific updates: for example, the Penguin 2.0 update, which took place in May 2013.

Interviews

Search Rankings are Dead!

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Two interviews caught my attention recently regarding the future of search. Here’s a quick summary of them for you. I believe what they discuss will have a pretty significant impact on SEO in the future. So what’s all the buzz about, anyway? It came from two interviews by Mike McDonald of WebPro News at Pubcon […]