Case Studies

United Airlines Responds to Dave Carroll

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Yesterday I wrote a post re-capping Jason Murphy’s great SEOmoz post that offered ideas to United Airlines regarding how to respond to the Internet smash United Breaks Guitars from Dave Carroll. As it illustrated, United actually has a phenomenal opportunity to show a captive audience of how they can “make things right.”

United’s response: Donate $3,000 to a nonprofit on Dave’s behalf.

My response: Really? Three grand? That’s it?

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Search Engine Optimization (SEO)

Do You Need SEO Consulting?

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SEOmoz Whiteboard Friday – Do You Need SEO Consulting? from Scott Willoughby on Vimeo. I’ve been a big fan of SEOmoz for quite some time now. They provide some really great search engine optimization information. I encourage you to take a look at this edition of SEOmoz Whiteboard Friday. It answers several questions that I […]

Search Engine Optimization (SEO)

Affiliate Link Value

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For quite a while now I’ve held the belief that affiliate links were viewed no differently than paid links in the eyes of the search engines. Sure, there are countless affiliate links that pass link juice (just like many paid links). It’s just that I assumed this was a little loophole that would be closed […]