Case Studies

ESPN Pulls Link to UConn/Syracuse Game

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Media companies are funny. They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular. Then, they throw a temper tantrum and yell, “Mine, mine, mine!” That’s what ESPN just […]

Case Studies

The Madness Starts Early – UConn vs. Syracuse

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College basketball is about to trump all things search for a little while. March Madness started early this year in my book courtesy of a six overtime game between UConn and Syracuse in the Big East Tournament. Yeah, you heard me right, six overtimes. Check out the highlights. It’ pretty freakin’ amazing! Here are a […]