Communicating Your Site’s Purpose This is the second in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. There are a few elements critical to creating a good user experience on any website: Users have to be able to find what they are […]
Part 1: Help Users Find What They’re Looking For This is the first in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. The thought of completely overhauling a website can be daunting: so daunting that it can cause inaction on the part of […]
Here’s a quick website optimization tip for you: make your phone number more visible to users. A good number of businesses have the ultimate goal of getting people to contact them. Yet, on many business websites it is difficult — sometimes impossible — to find a phone number. There are many reasons why it is […]