Communicating Your Site’s Purpose This is the second in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. There are a few elements critical to creating a good user experience on any website: Users have to be able to find what they are […]
Part 1: Help Users Find What They’re Looking For This is the first in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website. The thought of completely overhauling a website can be daunting: so daunting that it can cause inaction on the part of […]
Here’s a quick website optimization tip for you: make your phone number more visible to users. A good number of businesses have the ultimate goal of getting people to contact them. Yet, on many business websites it is difficult — sometimes impossible — to find a phone number. There are many reasons why it is […]
Business owners often ask if they need a mobile website. The short answer is a resounding, unequivocal:YES! If you use the internet to serve existing customers, and you want to attract new customers, then you definitely need a website that renders well and is easy to use on mobile devices. This not only includes smartphones, but all […]
It’s human nature to try to appear bigger and stronger than we really are. It’s served us well for thousands of years. In ancient times we would thump our chests, wear huge plates of armor, and give the appearance of size and strength. It intimidated our enemies, kept fights and battles from starting in the […]